EASYDOESIT x PICSTERS.TV
FILM (DE) EASYdoesit is a creative video production company creating award-winning concepts for commercials, music videos, hybrid and full AI campaigns.
EASYdoesit will be represented by Dimitri Hempel and Shifter / Picsters.tv by David Kettner.
In this session, they will explore how AI can become a true driver of sustainable production. Drawing on practical case studies and real-world experience with previsualization, virtual production and post-production, they will demonstrate where AI can genuinely reduce resource consumption and improve production workflows, while also addressing AI’s energy demands, creative control and ethical considerations.
The session is designed as an open exchange, inviting participants to discuss the skills and competencies creatives and producers need today to successfully combine innovation with responsibility.
EASYdoesit is a creative production company delivering outstanding content since 2012. Working with leading directors, photographers and AI artists, the company creates award-winning campaigns for brands including Mercedes-Benz, Adidas, BMW, Audi, Mastercard and Red Bull, as well as projects for Universal and Warner and artists such as Nina Chuba, Kontra K, Sido, Peter Fox, Solomun and Haftbefehl.
Alongside its creative work, EASYdoesit is committed to sustainable production practices and actively supports social and environmental initiatives.
Dimitri Hempel is Co-Founder, Executive Producer and General Manager of EASYdoesit, a Berlin-based commercial production company. With a background in cinematography, he specializes in bold visual storytelling and forward-thinking production approaches. He also serves on the board of the Advertising section of Produktionsallianz, where he focuses on sustainability and the responsible integration of AI in the production industry.
Joining him on stage is David Kettner, Managing Partner and Executive Producer at Picsters.tv, an international film studio helping brands tell powerful, creative stories for clients including Mercedes-Benz, Qatar Foundation and Allianz. As Co-Founder of the consulting company shifter by picsters.tv and a certified Green Consultant Film & TV (IHK), David advises brands, agencies and production companies on implementing sustainable production strategies and measurable green KPIs in line with Ad Net Zero goals.
Dimitri & David will speak at Forward Festival Berlin.
