ANNE-KATRIN ZIEGAN by ADOBE

This talk is presented by Adobe.

Anne-Katrin Ziegan is a Senior Solutions Consultant for Adobe Creative Cloud and hails from a creative background herself. As a trained photographer and graphic designer, she possesses over ten years of experience as a visual artist in fields such as fashion, product, beauty, and advertising.

Through her work in agencies, studios, and as a freelancer, she has developed a deep understanding of how visual content is created. Today, she translates this knowledge into technological expertise, demonstrating how modern tools – including AI and Adobe Creative Cloud – can optimize creative workflows.

Creative Candy: A Taste of Creativity with Adobe Firefly

In this session, you’ll explore how Adobe’s creative tools can support the journey from an initial idea to a fully developed visual concept.

Using an imaginary sweets brand as a creative starting point, the session shows how a simple product idea can evolve into a bold and unexpected visual world. The focus is on creating visuals that would be difficult, expensive, or even impossible to produce through traditional photography alone.

With Adobe Firefly Boards at the centre of the workflow, we’ll explore different ways to gather inspiration, define visual directions, combine references, and rapidly develop creative variations. Additional Adobe tools may be used along the way to refine, enhance, and expand the concept across different formats and outputs.

Rather than following one fixed process, this session demonstrates how ideas can move fluidly between experimentation, design craft, and generative AI. It highlights how creatives can accelerate ideation, explore more ambitious directions, and turn early concepts into distinctive, production-ready visuals while maintaining creative control throughout.

Anne-Katrin will speak at Forward Festival Berlin.